what we do

Founded in 1997 by Patty Jamison, Innisfree set out to bring over 30 years of marketing expertise to the senior living industry. Today, Innisfree’s innovative marketing solutions deliver realistic and flexible programs, processes and systems that maximize opportunity for growth based on the unique brand and market of each client served.

We do this by following core guidelines known as “Marks of Distinction:”

We uncover product, program and service opportunities in support of increased lead generation, sales and community awareness.

We challenge clients to view their organization through the eyes of the customer, residents, families and the community.

We create & guide strategic market plans that serve as step-by-step road maps to achieve optimal occupancy and profitability, as well as enhanced customer satisfaction.

We identify internal factors that impact external image and awareness.

We position our clients to achieve and maintain a competitive edge in urban, suburban and rural markets.

We design & craft brand identity and marketing communications programs and initiatives.

We bolster & support sales and marketing team’s productivity and efficiency through assessment, tools, training and motivation.