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The industry's first marketing textbook and planning tool
Inside Advice on Marketing Senior Housing is about what works — and what doesn’t — in senior housing marketing. It’s the formula for marketing success and now it’s yours. For the first time, you have a comprehensive textbook and planning tool that leads you through the actual choices and decisions you must make to create a strong marketing program.
In the information-packed pages of Inside Advice on Marketing Senior Housing — you’ll find practical solutions and time-tested, proven strategies. And when you finish the 15 steps in the book, use the Marketing Plan Template on CD to create your own Marketing Plan, or to strengthen a plan that you already have in place.
Inside Advice on Marketing Senior Housing gives you the insights, information, and tools to achieve occupancy success. It shows you how to create a marketing program that is integrated and all encompassing, that embraces the right strategy, reaches the right people, and evolves in response to marketplace changes.
"Inside Advice on Marketing Senior Housing is not just a reference guide; its 15 components collectively form the building blocks of a solid strategic campaign. Don't set this book on your desk and refer to it periodically-read it, learn the concepts, and apply them to your marketing efforts. You will not be sorry."
