Innisfree established the Advisory Group in 1999 as an informal creative alliance representing diverse yet specialized vocations. Members include marketing generalists as well as specialists in particular disciplines.
Advisory Group partnerships are distinctly different from the use of subcontractors. Typically, subcontracting involves "farming out" assignment components to individuals or companies, who work behind the scenes as an employee of the primary contract holder. The client is likely unaware that some work components were completed by unrelated persons or organizations.
In contrast, partnering of Advisory Group members is best described as a "team approach" which enables direct client access to each team member and their professional discipline and area of expertise.
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